Category Archives: personal brand

My Talk at the 2013 Quantified Self Conference

my QS conference presentation picAs promised, posting today the slides of my “100 Days of Summer” talk that I presented at the 2013 Quantified Self conference in San Francisco last Thursday (October 10). In this presentation, I shared most important and interesting results of the first phase of Measured Me project.

Quantified Career: What’s Your Career Score?

personal brand personal analytics personal informatics tools review by measured me blogIt used to be that the right education, years of experience and simply being good at what you are doing were enough to make a career. But just like the market of consumer goods and services, the professional market has been growing bigger and more diverse, and eventually became saturated with smart, ambitious, and skillful people. Now, in order to stand out in the crowd and be remembered by employers, you need to have a strong personal brand: an image, associated with your name that communicates your professional values and personality, strengths and uniquenesses. Just like any consumer brand, your personal brand has an equity: a potential that translates into salary, future promotions and new job offers, trust and reputation, etc. And just like with consumer brands, your personal brand equity can now also be measured and quantified. Meet Career Score !

Quantified Career: Measuring Your Visibility on Linkedin

personal analytics personal brand metrics on linkedinHave you ever wondered how “visible” is your profile on Linkedin? Those “Your profile has been viewed by X people in the past Y day” analytical crumbs that Linkedin disperses to those of us with free membership may be not enough to gauge the “searchability” of your profile. Still, paying for the membership is not really worth it, unless you are a recruiter or in a desperate need for a job. Well, there is a couple of additional metrics that you can “squeeze out” from your profile stats: the “clickthrough” and “conversion” rates. This is how you can calculate them.